The PAX Advantage for Sellers

Thinking of listing your home, business or land with PAX? Check out our “Sold Properties” page to see all of the real estate transactions we have closed in the last year.  We believe it is a good representation of how active and experienced our PAX Agents are! See below for a full overview of our Marketing Plan.

Selling a house on your own can be an overwhelming task. There’s advertising to plan and budget for, open houses and private showings to arrange, purchase offers to negotiate, contract contingencies to worry about, and complicated paperwork to fill out. Make it easy on yourself by putting your home in the hands of seasoned professionals. We have extensive experience marketing properties and showing them to their best advantage.

First, we’ll perform a comparable market analysis to determine the most appropriate price for your home. Then we’ll provide home staging advice and suggest landscaping changes and/or repairs/improvements that will help draw buyers in. Finally, we will put our Marketing Plan in action.

When it comes to negotiating a purchase offer, we’ll make sure that you get the best price the market will allow. We’ll help you understand contract contingencies and details of the closing process, in addition to handling all the paperwork for you. Essentially, we’re here to represent you throughout the entire selling process, and to make sure that your real estate transaction is a positive and profitable experience.

Our Marketing Plan

For most of us, our home is our biggest investment. When it’s time to sell, get the value you deserve with the help of one of our professional real estate Agents. When you’re ready to take the next step toward selling your home, we’re here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers. See below for more details, and feel free to contact us at any time!  

The Right Price

We’ll quickly put together a custom marketing plan with an effective price. A well-priced home often generates competing offers and drives up the final sale price. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.

The Right Exposure

In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.

Effective Internet Marketing

With more than 80% of buyers checking the web first when looking for a home, this is the part of our marketing strategy we emphasize the most.  First, we will post your home on our very popular and innovative website. Any registered user whose search criteria match your listing will immediately be notified that it has been listed!  We also use social media, such as Facebook and Twitter to continuously advertise our listings. We have set up company-wide social media sites as well as individual sites for each agent to maximize exposure for your listing.  But we don’t just stop there. We have also developed the following additional tools to aggressively market your home:

  • We create custom videos featuring captioned photos of your home and then use links to the video throughout our marketing strategy;

  • Create Flyers highlighting your home’s best features;

  • Distribute “New Listing” emails to local Realtors;

  • Publish your listing online on MLS websites such as Zillow, Trulia, and;

  • Promote your home on Social Media including Facebook and Twitter;

  • Target specific potential buyers through Email Drip Marketing Campaigns; and

  • Of course, promote your home right here on our website.

If you compare our marketing strategies to other area real estate companies, we believe you’ll find that ours is one of the most unique and aggressive in today’s market!  And these strategies are constantly being updated to keep up with today’s ever-changing technology.

Ready to get started?

  • Request a Free Home Valuation: A well-priced home will generate competing offers and drive up the final sale value. Our free market analysis takes into account the most actively searched prices and home values in the Southern Maryland area and provides you with a detailed evaluation that puts it all in perspective.

  • See What’s on The Market: Use the search tools on this site to get an idea of the local market and competition.

  • Connect with one of our Licensed Agents: Read why our Agents are among the most experienced and knowledgeable about the Southern Maryland real estate market.

  • Contact us anytime you need to know what’s really going on in the market.

When you’re ready to take the next step toward selling your home, we’re here to help. We’ll make sure your listing gets the best exposure and reaches the right buyer—whether they’re out of state, in another country, or right around the corner.